BRANDi Corporation is a business and brand consultancy agency, advocating for sustainable business development where profit, people, and planet become essences. They believe each key essential depends upon one another and generates natural force that drives and fosters long-term business growth. “BRANDi Heart Quarter” at Sukhumvit 26 features unique identity reflecting an indispensable connection of BRANDi's triple essential.

The interplay of continuous line and lighting running and penetrating through the building embodies additional architectural space and solid identity within the existing structure. Seamless connection of stripes marks inevitable correlation of corporate's triple essence. The architecture per se respectively tells BRANDi's story and core values along the glowing yellow thread from the first to the last floor. The darkened exterior highlights inner space and seamless continuum of line and color representing its corporate identity. Curved corner wall and glass gently smoothen interior space while white wall distinguishes itself from darkened floor and ceiling.

The glowing arcrylic shelves lighten overall merchandise space by eliminating unnecessary shadow on the wall. Seating stripe on the first floor bends, turns, and smoothly transforms to serve multiple functions on different levels and floors. The line continues to training and office space on the second and the third floor respectively. The bench on welcoming space at the beginning becomes a formal meeting table at the end. Floating linear lightings on the ceiling define enclosure space and create boundary of particular functions underneath. The uncommon space creates exotic effects and contributes to BRANDi's architectural identity and storytelling.

Construction by Yoohui Interior

Photos by Rungkit Charoenwat